So where’s the ad money going? Here’s a hint:
More information from the FreeWheel Q3 2013 Video Monetization Report shows that video ad viewing is continuing its healthy double-digit growth. While video views dropped slightly in the third quarter of this year, video ads still managed to claw some ground from the previous quarter. Remember, this report is based around Programmers or multichannel video programming distributors (MVPD) and Digital Pure-Plays. MVPDs are mostly linear TV revenue driven but offer some IP-based options as well (broadcast networks, cable companies). Digital Pure-Plays are mostly IP-based revenue driven, aggregate content of others and are now starting to make their own (think Netflix, Amazon, etc). The data is for rights-managed, professionally made (not user-generated), aggregate monetization from FreeWheel customers which include FOX, Sky, NBCU, Viacom, Dish, DirecTV
Video views did climb 20% since Q3 2012, so it’s not like that is stagnant, it just lost a bit of ground Q3 vs Q2 this year.
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