The Birmingham Mail is one of the largest regional newspapers in the UK. It’s a tabloid paper distributed in Birmingham and the surrounding area, including regions like The Black Country, Solihull, Warwickshire and parts of Worcestershire and Staffordshire.
Yeah, that doesn’t really sound of much, does it?
And maybe that’s why the Birmingham Mail decided to try something a little different to highlight its uniqueness. It decided to sing its own virtues. Well, what it really did was list its virtues through the medium of headlines and offers in the paper, proceed to give said list to a group of actors and ask them to belt it out in Birmingham town centre while handing out free copies of the paper.
The result was this: