A very interesting study of the Daily Express

N E W S • F R A M E S • • • • •

express-dejavuJan 24, 2013 – You’ve probably noticed the Daily Express headlines which feature the weather or some health-related story. It seems that most Express headlines fall into one of these categories:Daily_Express_24_1_2013

1. Weather/floods
2. Health/illness
3. The EU/Euro
4. Pensions
5. “Migrants”, benefits, “skivers”

Exceptions seem uncommon. Okay, you get the occasional “royals” story, and there was a time when house-price rises/falls could have been added to the list. See for yourself, using the compilations of front pages, below (which I’ve colour-coded to match the above categories).

Occasionally, two of the topics are combined in one headline (see example, above left – “ALL MIGRANTS TO GET A BRITISH PENSION”).

The first collection of front pages shows every Daily Express from 18 January 2013 (top left) back to 29 October 2012 (bottom right), with all exceptions shown (uncoloured):

express-headlines
The latest circulation figures show the Express selling many more copies than the

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